Business Communication Trends

Aggressions between two countries worldwide, to the supply chain crisis and deglobalization: economic systems are under great pressure. To keep their business running even under difficult circumstances, companies should keep an eye on five trends in their business communication in the coming year.

Cyber ​​resilience as part of business communication and strategy

In 2023, companies will have to reckon with more perfidious attacks via email. Geopolitical conflicts also increase the risk of attacks from certain regions. With cyber-attacks directly impacting business success, cyber resilience needs to be a board-level issue. In addition to mechanisms for advanced threat protection, business continuity concepts should include a solution for seamless e-mail communication in an emergency to keep central processes running.

Sustainable cloudification of business models

At least since the Corona pandemic, digital offers and virtual collaboration have prevailed. The cloud forms the basis for this. At the same time, companies are confronted with considerable cost pressure. Cloud services are flexibly scalable and can be precisely adapted to current needs. As a result, companies can bring innovative offers to market faster and calculate their costs better. You benefit, in particular, from service providers who relieve your IT infrastructure with platform offers, managed services, and innovative solutions.

Increased automation in the supply chain

The past few years have shown how susceptible supply chains are to disruptions. In addition, companies are suffering from a shortage of skilled workers. In 2023, it will therefore be important for companies to make their supply chains more resilient and, at the same time to rely more on automation technologies. If, for example, incoming business documents are automatically recorded and processed, manual data entry for goods orders and orders is no longer necessary. Companies benefit from more efficient process communication, smooth cash flow, and significantly lower costs than manual order processing.

Optimized customer journey

Customers today have high demands for digital offers and are used to digital interactions and touchpoints. A positive customer experience is a prerequisite for good business communication and success. Only reliable, secure, and individually designed business communication enables the offering of diverse touchpoints with customers and thus creates customer satisfaction and loyalty. With the help of cloud services for business communication, companies can easily operate digital touchpoints such as multi-factor authentication, email order confirmations, or transactional emails. Ideally, the services are seamlessly integrated into business applications or digital platforms via standardized APIs and can be flexibly adapted to new requirements.

More complex data protection requirements for business communication

According to the analyst firm Gartner, by 2024, 75 percent of the world’s population will have secured their data through data protection regulations. The regulatory requirements constantly evolve internationally and are becoming increasingly complex. At the same time, companies are threatened with high fines in the event of violations. Choosing a service provider that follows all current data protection guidelines is all the more important.